Introduction

The 5th China Import & Export Commodities Exhibition (Malaysia) (hereinafter referred to as CIEM), which is hosted by the Ministry of Commerce of People's Republic of China and organized by China Foreign Trade Centre, has been successfully held for four years since 2004 in Kuala Lumpur, Malaysia. After four years' development, the quality and influence of CIEM has been great upgraded, it is started as a general exhibition and now is turning into a professional exhibition gradually, while the quality and quantity of buyers are increasing continually. It has made tremendous contributions to the trade between China and ASEAN, which is admired and regarded highly by the Malaysia government and businessmen. Moreover, it builds up an effective platform to open up the new market, to seek chances of business cooperation and to stimulate talks among partners.

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